It’s one thing to generate some great new creation that the world needs, but it’ll surely collect dust if your packaging lacks efficient communication. Packaging your invention is all about communicating the details, so don’t make assumptions how the person you’re trying to achieve already knows what you know.
I always enjoy watching talented inventors, engineers and designers describe their creations to colleagues. There is actually an assumptive “you exactly what I mean” going on as they skip particulars during the description phase of the explanation, which eventually leads to a communication break-down. I find the best way to overcome these sorts of problems is by bringing in the person who has no working knowledge of the project. Now, talk to the stranger, a clean slate with no predetermined notions of your invention. Simply you will amaze yourself when you sit as well as take notes on the direction they talk about the awesome.
Watch where did they analyze the invention, discovering its features and benefits. As an inventor you’ll see that your whole demeanor and language selection will change, almost like you’re meeting a small child. It’s right then and there you’ll learn the genius of communication. You’ve to throw all the jargon the actual window and take away preconceptions. Encourage this person to ask fears. Act as the teacher, because when you teach, you must re-evaluate all you know on the subject and provides it a great easy-to-understand data format. Teaching is learning, so hopefully the exercise will an individual how to speak your discovery.
Remember, people don’t buy everything they don’t discover. This makes things especially difficult when your patent invention are a few things consumers in no way seen earlier to. In that case you’re responsible for showing the problem a user faces and how to submit a patent your creation solves it, using language they understand. It’s not as simple considering it seems, but having fresh eyes visit your invention, as I described earlier, helps you understand how to get a patent to market and communicate it.